Welcome to Sleafordian online booking service ...
Sleafordian Coaches : the name is synonymous throughout Lincolnshire and the UK for its image of quality & reliability.
Sleafordian Coaches began life on 1st June 1964 when three local men, John Chell, Don Broughton and Ted Barton, began trading as Sleaford Taxi Company, with a 1960 Ford Consul registration OEE 444, a 1959 Ford Consul WXA 964, and a 1960 Vauxhall Victor RTL 492. The business became incorporated as a limited company a few weeks later on 10th July. The business was originally based at premises on North Parade, Sleaford and in the first year the three vehicles covered a total distance of 95,180 miles. As the company name suggests the operation consisted mainly of general taxi work, but also included providing cars for 40 weddings, 29 funerals, some caravan towing and even cutting lawns! At the beginning of 1966 - Don and Ted bought John Chell's shares and gave them to their wives so consequently Mrs Broughton and Mrs Barton became Directors of the company. Our first minibus arrived in September1969 with 9 seats. A significant change due to changing demands was made to the business in September 1972 when the first full-sized coach was purchased, a 41 seat Bedford Duple Bella Vega registration ATO 994B, which could often be seen parked behind the cattle market on Northgate. In those days we only had one part-time driver qualified to drive it! The following year a second coach was added to the fleet and was the first vehicle to carry the name Sleafordian Coaches, which remains the trading name today that is familiar to local people. The company relocated to premises on Westgate in 1973, the former Edward White's Garage, and continued to operate from these premises for the next 31 years. Ted Barton retired in 1982 and from this point on the company became exclusively a bus and coach operation with all the remaining taxis being sold. Don and Jean Broughton continued to run the business and in 1990 their son Mark joined the workforce, and shortly afterwards gained his PCV licence and subsequently qualified as Transport Manager. The Company moved into the digital era when Don and Jean's second son David joined for the business in 1996. David developed the company's first website and also introduced computerised bookings. David left in 1998 and Mark's wife Lisa began working in the office initially on a part-time basis but her hours subsequently increased as the business grew. The business continued to grow and the premises in Westgate were becoming too small, so it was decided relocate a new purpose-built depot on the East Road industrial site. Sleafordian Coaches moved into their new depot in June 2004, which included a reception area, offices, workshop, and drivers rest room. The workshop had sufficient space to work on two double-decker buses simultaneously with an inspection pit on one of the bays and lifting jacks on the other. The company had 7 vehicles at this time and in the intervening 10 years has expanded quite dramatically. We now have an operating licence for 35 vehicles and employ over 50 staff, one of whom celebrates 40 years loyal service this year. Today the business is run by Mark and Lisa Broughton, who were very proud when in 2012 their daughter Hannah joined the business full time, making her the third generation of the Broughton family to work for the company. In 2010 the company developed a training centre at the depot on Pride Parkway, all drivers are required to attend regular training courses to maintain their category D driving licence (required to drive buses and coaches) and we were very proud to be shortlisted for National training awards in 2010, 2012 and 2013. We are also active within the local community sponsoring many local events including Sleaford Christmas Market, Sleaford Carnival, Sleaford Town FC, Sleaford Snooker League and many others.
So to the present...
We look forward to seeing old customers and new in 2014 and would urge you to look out for offers and celebrations to commemorate our 50th Anniversary. Why not join our ever growing list of followers, now well in excess of 1000 on both Twitter or Facebook ? There are of course the more traditional ways of keeping in touch via our mailing list or email shots.